
Challenge
Bendigo Art Gallery engaged Art Processors to create visitor experiences and pathways that would encourage more people—particularly younger audiences—to engage with Muir’s artwork and his key themes of mental health and connection to Country.
Approach
Art Processors designed the AR and soundscape elements alongside Muir and Knowles as they developed their own creative direction for the exhibition. This made the immersive experience an integral part of telling Muir’s personal stories.
Solution
The final eight-piece exhibition combined audio, animation and graphic design, taking the viewer on an augmented reality journey through the artist’s mind. When the visitor holds an iPad up to an artwork, the artist’s illustrations become animated, transitioning into AR images of Country integrated with narration, music and nature sounds. The immersive experience allowed the visitor to view the works in a more culturally engaged and dynamic way.