Art Processors is leading the artistic and digital transformation of The Australian Stockman’s Hall of Fame and Outback Heritage Centre – the largest project in the bush icon’s 30-year history.
The $15 million project will be a bold, new vision for the Longreach tourist attraction using immersive and interactive experiences to take visitors on a journey through the ‘Long Paddock’.
The Centre is Australia's premier outback heritage institution. Since its opening in 1988, it has received more than 1 million interstate and international visitors.
Over two years, Art Processors will completely transform the five galleries, re-imagining the visitor experience across digital interaction and exhibition design.
Art Processors Co-Founder and Creative Director Tony Holzner says that the all-new exhibits will explore Australia’s outback history in the true spirit of the Centre whilst pushing the boundaries of storytelling and immersive design.
“We are excited to transform the Centre into a leading global attraction, creating a seamless visitor experience that is authentic, entertaining and educational.”
The Centre’s CEO Lloyd Mills said he was excited to have Art Processors on board to use their full suite of skills to help the Centre reach their goal of being a leading cultural attraction.
“Our visitors’ needs are changing and we need to keep up with that. We are reinventing how we deliver stories in concert; how we can deliver digital approaches,” Mr Mills said.
“This has already been a tough year for us and the Longreach community, but we still have a lot to offer and I can’t wait to welcome visitors to our new galleries in March 2021.
“Art Processors has a strong history of supporting landmark projects in regional and rural areas and I am excited they are part of our journey.”