Freer Thinking Muse Award

The team behind Mona’s innovative ‘O’ device has won an award for another app that enhances the experience of museum visitors. This time Art Processors collaborated with the Smithsonian’s Freer Gallery and the Arthur M. Sackler Gallery with a focus on accessibility.

The Freer Thinking Audio App won an Honorable Mention 2018 MUSE Award in Mobile Applications.

The ceremony was held on Sunday, May 6 in Phoenix, Arizona at the annual American Alliance of Museums Media and Technology Professional Network’s conference.

The AAM-US’s annual MUSE awards ceremony recognizes outstanding achievement in Galleries, Libraries, Archives, and Museums (GLAM) media.

The international annual awards were presented to institutions or independent producers who use digital media to enhance the GLAM experience and engage audiences.

Art Processors partnered with the Smithsonian’s Freer Gallery of Art and Arthur M. Sackler Gallery’s to design and develop “Freer Thinking Audio App,” a new location-based app that offers visitors two ways to experience the museums’ collections.

“Accessible design practices not only extend our audience reach, they lay the foundation for deeper relationships to the art through intuitive technology.

“We see the app as a way to welcome and engage all our visitors,” said Courtney O’Callaghan, Chief Digital Officer at the Freer|Sackler.

“We plan to build on this user-centered foundation and hope to see it applied in other institutions.”

The App was developed in close collaboration with the Smithsonian Office of Accessibility and is the Smithsonian’s most universally accessible app for people with disabilities.

Art Processors’ designed to IOS specifically with accessibility in mind, with the audio transcripts of the tour available on the app for hearing-impaired visitors.  

Art Processors, Inc. CEO Scott Brewer had the following to say about the accessibility work and Smithsonian partnership:

“It was clear from the earliest workshops that creating an experience that was accessible to as large an audience as possible was of primary importance for the Freer|Sackler.

“We work through all of our projects with universal design patterns in mind and we took those to heart in our collaboration with the Smithsonian and the design of this work.

“Their support with language translation, user expert groups and testing for disability were hugely influential in the successful launch of Freer Thinking and we feel privileged to have had such a wonderful partner to work with.”

About Art Processors

Art Processors are digital experience and software development experts. Art Processors invented the first mobile interpretive solution designed to replace traditional wall labels and signage: The O. The locative platform at MONA in Hobart, Tasmania allows visitors to create inspiring exhibitions free from the limitations imposed by traditional interpretive approaches. Art Processors also pioneered Virtual Tours, enabling the visit to be extended beyond fixed opening hours. Integrated social networking features promote increased participation, and statistical reporting tools profile all aspects of visitor engagement: movement, usage, interaction, and satisfaction. For more information on Art Processors, please visit

About the Freer|Sackler

The Smithsonian’s Freer Gallery of Art and the adjacent Arthur M. Sackler Gallery, located on the National Mall in Washington, D.C., together comprise the nation’s museums of Asian art. It contains one of the most important collections of Asian art in the world, featuring more than 40,000 objects ranging in time from the Neolithic to the present day. The Freer|Sackler is a part of the Smithsonian Institution, the world’s largest museum, education and research complex, which is dedicated to the increase and diffusion of knowledge. For more information on the Freer|Sackler, please visit

For Freer|Sackler media inquiries please contact 

Office of Marketing and Communications

Freer Gallery of Art and Arthur M. Sackler Gallery

Tel: 202.633.0271

For Art Processors media inquiries please contact 

Alex Johnston

Mona Senior Media Coordinator