The Australian Sports Museum shares a spectrum of sporting stories—from the grassroots through to the elite, the light-hearted through to the thought-provoking. The museum team wanted to connect visitors with these stories in a meaningful way, while at the same time animating the Museum’s personality beyond the physical space. They wanted the digital displays and interactives to be more than an information source—becoming avenues to encourage discovery and personal connection, broadening the voices and perspectives represented in the museum and building lasting relationships with visitors.
We created an end-to-end museum experience that combines digital magic and interactive storytelling with the sporting themes of competition and teamwork in a playful way. We designed digital consoles that talk to and complement the physical displays and other interactive elements, including opinion polls and educational quizzes, and provide rich media and NFC interactivity. NFC-enabled sweatbands encourage visitors to collect and share elements of their visit, including photos, poll and quiz results and interactive gallery scores. We created a unique website connecting to this technology through which visitors can view and share their experience after they leave the museum.
The consoles and NFC sweatbands bring to life the stories inside the museum, almost entirely replacing traditional printed information labels. These opportunities for interaction add a layer of playfulness, discovery and connection to the storytelling experience, working in collaboration with the whole digital ecosystem. The post-visit elements help the museum build lasting relationships with visitors and encourage repeat visitation.