Interactive visitor Welcome Wall at the new Australian Stockman's Hall of Fame

Art Processors is leading the artistic and digital transformation of The Australian Stockman’s Hall of Fame and Outback Heritage Centre – the largest project in the bush icon’s 30-year history.

The Longreach attraction is Australia's premier outback heritage institution. Since its opening in 1988, it has received more than 1 million interstate and international visitors.

The $15 million redevelopment will be a bold, new vision for the Centre using immersive and interactive experiences to take visitors on a journey through the ‘Long Paddock’.

Challenge

The Centre was looking to transform into a leading global attraction that could connect with new local and international visitors. They wanted to reimagine the visitor experience across their galleries, exploring digital interaction and the latest in exhibition design, whilst staying true to their roots and honouring the stories of the people who created Australia’s outback heritage.

Approach

To reveal the stories of Australia’s ‘unsung heroes’ of the outback, we proposed an approach that combined authentic storytelling with powerful immersive experiences to help transport visitors back in time to the heyday of the Aussie stockman. Interactive elements throughout the museum will include: a motion-response welcome wall with artificial intelligence; a guided mobile audio experience featuring cinematic storytelling; a multi-screening cinema with AV synchronization; and interactive displays elegantly sharing the stories of the everyday people of the outback.

Solution

Over two years, Art Processors will completely transform the Centre’s five galleries using our full-service capabilities across digital interaction and exhibition design. The all-new exhibits will explore Australia’s outback history in the true spirit of the Centre whilst pushing the boundaries of storytelling and immersive design, creating a seamless visitor experience that is authentic, entertaining and educational.