The Art Gallery of New South Wales (AGNSW) exhibition Japan Supernatural featured over 180 wildly imaginative works by some of the most significant Japanese artists of the past and present, taking audiences deep into an underworld of folklore, literature, theatre and art.

Art Processors created a location-aware audio experience that combined original music, narration and sound design to immerse visitors in Japan Supernatural’s universe of demons, ghosts, witches and spirits.

“We’re not just working with Art Processors as a technical solution. It’s about collaborating around creating original content. Art Processors understands how we work and we’re able to create experiences for our visitors that get better each time.”
– Brooke Carson-Ewart, Head of Digital Engagement, Art Gallery of New South Wales

Challenge

The AGNSW commissioned Art Processors to create an interpretive audio experience that would be culturally attuned to the exhibition with specific soundscapes for different gallery spaces. It had to be seamless and accessible, making it easy for visitors to keep their eyes on the artworks.

Approach

We worked closely with AGNSW curatorial and digital staff to explore their creative and technical requirements. We then assembled an ensemble of musicians to compose and record music attuned to the exhibition’s themes and moods that we layered with curatorial narrations and ambient soundscapes to produce an evocative sound art experience.

Solutions

Art Processors produced an immersive, multi-layered sound experience delivered to visitor headphones via our audio platform technology and mobile devices. The location-aware Bluetooth technology enabled audiences to move throughout the exhibition, the haunting tunes, shapeshifting sonics and expert narration shifting seamlessly with them. We kept the user experience clean and uncluttered, allowing audiences to lose themselves in the art.

 

Deliverables

  • An immersive, multi-layered sound experience
  • Original music and soundscapes attuned to the exhibition artworks and themes
  • Audio content production
  • Location aware Bluetooth visitor tracking
  • Audio platform technology
  • Audio devices and management

Impact

1,295

Sessions recorded during opening weekend

55,000

Times visitors listened to the audio experience

62 minutes

Average time visitors spent listening to the audio experience