Our brief involved a broad yet clear checklist of must-haves: a platform to support and elevate unique and purposeful storytelling perspectives, a cohesive and engaging site-wide digital experience for the museum’s eight galleries, and the ability to measure success and iterate. WA Museum also wanted the ability to connect with visitors beyond the physical museum and provide a gateway to the broader offerings of Western Australia.
The project called for a site-wide digital transformation to support both staff and visitor needs.
What we do at Art Processors is equal parts technical and creative—our experiences are nothing without both. What we do is also typically end-to-end, including content strategy and creative to engineering and ongoing support. These integrated capabilities allow us to push the limits of creativity and technology while grounding us in what is relevant to audiences. With that in mind, our engineering team collaborated with the museum’s engineers to build the APIs needed to integrate the museum’s systems with MOS, while our design and mobile teams were able to quickly develop intuitive and accessible applications for iOS and Android, ensuring cross-platform compatibility for the same flawless experiences, regardless of device.
Overcoming social distancing and border closures, we collaborated with some incredible Indigenous scriptwriters and local voice over artists to produce the moving stories (as told by First Nations communities in their own voices) and evocative soundscapes visitors hear as they wander the museum.
The Gogo app provides everything a visitor needs to make the most of their visit. Two immersive audio experiences featuring stories from across Australia and original music let visitors choose how they want to explore the museum: Let Us Guide You is a curated journey covering 80 highlights of the collection, while Go Your Own Way lets visitors wander the galleries and learn about the objects closest to them via location-aware beacons. Digital labels and touchpoints located throughout the galleries encourage interaction with the collection, while interactive maps via the app help visitors find their way around the museum.
Enabling these site-wide digital experiences is the Museum Digital Platform, powered by MOS. It empowers museum staff, giving them control to add and edit visitor experiences. It also provides intuitive data and analytics so staff can make informed decisions to improve visitor engagement.