Amplifying Bob Dylan’s musical legacy with synced and seamless tech

Bob Dylan Center

A woman with short brown hair and a man with a neat, dark beard listen to music through headphones at the Bob Dylan Center.

For the new Bob Dylan Center, Art Processors created an audio experience that seamlessly envelops visitors in the songs and times of the influential musician. Personal in-house devices invite visitors to explore the rich multimedia exhibits on their own terms. Simply tapping their device on glowing touchpoints activates the corresponding audio in perfect sync with video. Visitors enjoy gentle transitions between audio content without ever encountering sound bleed.

For visitors who like to get hands-on with the exhibits, we also created playful opportunities for enhanced interaction, from a digital jukebox to a sound-engineering experience in a mock recording studio.

The overall effect was a seamless, engaging experience that guided visitors through the Center and enabled them to switch easily between individual and shared activities.


Challenge

With 60 years of footage and music on tap, audio is naturally key in an experience celebrating Bob Dylan. The new center in his name is packed full of fascinating videos that play on loop about the musician's life and legacy. Listening booths of curated playlists and numerous interactives create shared moments for visitors.

With so much content, our key challenge was to empower visitors to curate their own Dylan experience. We wanted them to be able to choose what to hear so easily that they remained eyes-up and engaged at all times. And that's not all: to ensure immersion for an audience of fans and audiophiles, sound had to be high quality and in-sync at every moment.

A man with a neat, dark beard listens to music through headphones at the Bob Dylan Center.
Screenshot of the Bob Dylan Center audio experience interface
Screenshot of the Bob Dylan Center audio experience interface
Screenshot of the Bob Dylan Center audio experience interface
Screenshot of the Bob Dylan Center audio experience interface

Approach

Led by London-based design studio, 59 Productions, we were part of a team of multiple international vendors creating the experience throughout the Bob Dylan Center. Nearly every element required audio so we collaborated very closely to ensure a cohesive experience for visitors. 

We deployed a suite of Pladia’s capabilities to bring cutting-edge immersion for visitors, and powerful utility for the center’s operators:

  • Event Sync
  • Immersive Audio
  • Random Access
  • Native Apps
  • Experience Management
  • Media Management
  • Visitor Analytics
A woman with short brown hair and a man with a neat, dark beard listen to music through headphones at the Bob Dylan Center.

"The hearing sense can be forgotten inside exhibition spaces but here, sound enhances the visual experience. This is especially true in personalized and shared moments."

– Nic Whyte,
   Co-founder and Chief Technology Officer, Art Processors

There are two showpiece interactives in the center where our evolving audio technology is crucial. The Digital Jukebox allows visitors to browse songs created, inspired, or curated by Dylan. They can customize their own playlist and listen to it through the audio guide we developed. The Stems Interactive lets visitors play the role of ‘sound engineer,’ using play and discovery to mix their own music and sounds for the experience of what a live recording session would be like.

Learn More
A woman with short brown hair and a man with a neat, dark beard listen to music through headphones at the Bob Dylan Center.

Solution

On entry, visitors are issued with headphones and an in-house device offering high quality audio. Event Sync enables them to simply tap their device on beacons to immediately activate the corresponding audio. Visitors are synced with imperceptible latency—critical to immersion. Visitors are able to wander off while listening, enabling them to take in more of the curatorial collection, or take a seat.

This frictionless UX is easily adopted by visitors of all-ages, and ensures they don’t need to look down at a device. “Although it's been hugely technical, no user would ever know because it’s so simple to use and really integrated into the overall experience,” says Rob Keniger, our Senior Mobile Engineer.

Pladia’s Experience Management capability enables the American Song Archives to rotate their curation, encouraging visitors to return and continue their exploration.

 

A man with a neat, dark beard listens to music through headphones at the Bob Dylan Center.

Acknowledgement of Country

In the spirit of reconciliation, we acknowledge the many Traditional Custodians of Country throughout Australia and honour Elders past, present and emerging. We respect their deep, enduring connection to their lands, waterways and surrounding clan groups since time immemorial. We cherish the richness of First Nations Peoples’ artistic and cultural expressions.