Walsh wanted visitors to experience the same excitement he felt as a collector on first encountering his art. He didn’t want them to read about the objects as they shuffled from label to label, as they had done at his Moorilla Museum of Antiquities. He faced two challenges: he wanted visitors to enjoy the artworks in an aesthetically pleasing space and he wanted to deliver rich content in an individual manner without distracting from that aesthetic.
Walsh wanted something that didn’t exist, so we formed Art Processors to invent it. Moving artwork information from the walls to a mobile device enabled the museum space to be re-imagined; walls didn’t need to be white, there was no need for bright lights to illuminate tiny text and way-finding became exploratory rather than dictatorial. The context of objects could be extended far beyond a block of words.
The O is an accessible and user-friendly mobile experience for iOS that provides location-based content for a variety of learning styles and interests. It provides the ability to ‘love’ and ‘hate’ artworks, join a virtual queue for an exhibit, experience augmented reality, and ‘save’ your tour to revisit once you have left the museum. The O is powered by our Museum Operating System (MOS), which also supports curatorial and front of house staff in exhibition design and the day-to-day management of the museum.